Can Customers Read Text Messages Without the Phone
In a mobile-get-go world, SMS is proving to be one of the near essential tools for businesses. From its critical function in communicating with customers globally to providing top security, this series produced byNexmoexplores primal aspects of SMS that many organizations may be unaware of. See all the posts hither.
Who doesn't text these days? SMS has go a ubiquitous form of communication. Your friends and family text you. Your colleagues text yous. And now, think of the texts y'all're getting from businesses.
A banking concern texts you to confirm a deposit. An accommodations company texts y'all to let yous know about an incoming reservation request. And an ecommerce company you practice business organisation with online texts you a code to authenticate you are who you say y'all are.
Why are so many businesses using SMS these days? The answer is simple. Businesses demand a reliable, universal way of communicating with their customers around the globe, and SMS fits that nib. Add together to that, most people acquit their phones with them everywhere. Many people even sleep with their phones.
It's hard to believe that a technology invented more than ii decades ago would become and then integral to our lives today. But it's true. SMS was created by engineers who wanted a simple messaging system that worked on mobile phones. The beginning SMS was sent in 1992. And today, text letters have become a global habit.
At present SMS is finding its way to businesses who are looking for a unproblematic, fast, and effective mode to communicate with their customers. When y'all consider the benefits, it's pretty easy to understand why.
A engineering that works for everyone, virtually everywhere
SMS has a vast global reach. Phone carriers exist in near every country in the world. And because SMS works on 2G besides as 3G and 4G mobile networks, y'all can attain whatever active mobile telephone worldwide — and it doesn't accept to be a smartphone.
People actually read text messages. In fact, more than 90 percent of people read a text bulletin within the first 3 minutes of receiving information technology, according to MobileSQUARED, a mobile research business firm. And unlike email, you lot aren't limited to a smartphone or a reckoner to receive a text bulletin.
SMS is precise and to the point. When you only have 160 characters to work with, you learn how to become economical with words. What's more, SMS is far more than affordable than using direct marketing to permit your customers know virtually your promotion.
Additionally, SMS is permission-based. The customers you interact with accept given you permission to contact them through an SMS platform. Customers who opt in to receive information are more probable to take in that message rather than ignore it — the fate of millions of emails.
Finally, you can combine SMS with social media and the spider web to engage more deeply with customers. If you mail an important message on your website for case, you lot can back up that with a text message that says, make certain to read the full story online.
A multitude of use cases: Customer service, marketing and as a Wi-Fi culling
Companies effectually the globe are rapidly developing new means to use SMS to provide amend customer service.
For example, Garena, a gaming and social app developer in Singapore, uses texts to authenticate users of its mobile apps. In addition to entering a password online, a user has to enter a code at login time. That code gets sent to their phones via text. The combination of passwords makes it easier for Garena to safeguard its applications. Texting is quick and reliable, which is critical, because a user's decision to install an app can be very spontaneous.
Wi-Fi is bang-up when it works — simply information technology doesn't e'er work. Consider IQPolls, a company that develops polling solutions for businesses to collaborate with audiences during conferences, seminars, and preparation sessions. While the audience tin can respond to poll questions over the Cyberspace, if the poll is taking place in an surface area with a poor Wi-Fi bespeak, IQPolls gives them the option to vote instantly by SMS on their phone. Trouble solved.
Thomson Reuters uses texts to engage with customers who use its Eikon suite of financial products. Email was proving a less-than-reliable means of getting user attention. At present when the New York-based company wants to allow users know about a new feature or upgrade in Eikon, it alerts them instantly via text message. Users look at the text message immediately, because they know information technology's relevant.
With and then many people these days chronically attached to their phones, it's no surprise that more businesses are embracing text messaging. SMS is a guaranteed way to ensure customers get your message immediately — without your message getting lost in the shuffle.
Dig deeper — Download the Nexmo whitepaper: Increase Security & Prevent Fraud by Overcoming the Peak vii Phone Verification Challenges.
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Source: https://venturebeat.com/2015/03/27/why-businesses-cant-ignore-sms-hint-90-of-people-read-a-text-message-within-the-first-3-minutes/
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